Lexus: Self Selling Car
What if your next Lexus could introduce itself? This AR experience lets users scan a Lexus to instantly uncover its model, year, and standout features—all while making the path to purchase more interactive and engaging.
Duration
June - August 2026
Client
Team One | Lexus
Services
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creative strategy
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ux design
Ideation
What if your vehicle can introduce itself? What if that vehicle can be any Lexus in any parking lot or driveway? The Lexus: Self Selling Car is an AR experience meant to fuel user’s curiosity, through exploration of the vehicle, then purchase the vehicle on the spot.
Execution
This experience was built to help customers move beyond traditional vehicle research; a user sees a Lexus vehicle and is curious to learn the model, color, interior, or even the trim. They would simply scan the Lexus vehicle through the Lexus Lens, and our AR experience would answer their every question and more. If they wanted to see the vehicle in a different color, the AR would alter the color of the vehicle. The AR also allows the user to see what the interior is like with our 360-view feature and see the possible colors the model has to offer. This experience can work from any angle the user scans from, and our hotspots will showcase Lexus’s continuous practice in Takumi, Omotenashi, and Kaizen. Once the user is inclined to purchase the vehicle, they would use Monogram to finalize their purchase. Monogram is an AI platform that is synced up with the self-selling car AR experience that allows for purchasing Lexus vehicles virtually. This AR experience allows users to explore any Lexus vehicle and purchase it on the spot.
Outcome
The agency was receptive toward this idea and it is currently being prototype
Lexus: Self Selling Car
What if your next Lexus could introduce itself? This AR experience lets users scan a Lexus to instantly uncover its model, year, and standout features—all while making the path to purchase more interactive and engaging.
Duration
June - August 2026
Client
Team One | Lexus
Services
#
creative strategy
#
ux design
Challenge
What if your vehicle can introduce itself? What if that vehicle can be any Lexus in any parking lot or driveway? The Lexus: Self Selling Car is an AR experience meant to fuel user’s curiosity, through exploration of the vehicle, then purchase the vehicle on the spot.
Solution
This experience was built to help customers move beyond traditional vehicle research; a user sees a Lexus vehicle and is curious to learn the model, color, interior, or even the trim. They would simply scan the Lexus vehicle through the Lexus Lens, and our AR experience would answer their every question and more. If they wanted to see the vehicle in a different color, the AR would alter the color of the vehicle. The AR also allows the user to see what the interior is like with our 360-view feature and see the possible colors the model has to offer. This experience can work from any angle the user scans from, and our hotspots will showcase Lexus’s continuous practice in Takumi, Omotenashi, and Kaizen. Once the user is inclined to purchase the vehicle, they would use Monogram to finalize their purchase. Monogram is an AI platform that is synced up with the self-selling car AR experience that allows for purchasing Lexus vehicles virtually. This AR experience allows users to explore any Lexus vehicle and purchase it on the spot.