Heritage Lens is an AR storytelling experience that introduces guests to the Lexus legacy through curated moments of craftsmanship, innovation, and customer-focused design.

What if your next Lexus could introduce itself? This AR experience lets users scan a Lexus to instantly uncover its model, year, and standout features—all while making the path to purchase more interactive and engaging.

How do we get today’s generation of tech reliant students to grow interest into the trades? By focusing on authentic storytelling, we took traditional hands-on values and turned them into an inspiring invite for future makers.